Business Blogging – Internet marketing tips – part 2

Blogging is a huge phenomenon on the Internet today but what about business blogging?  People all around the world have blogs, but can blogging be beneficial to your business?

Online Marketing Tips

Yes, it can!

If you build up a following of people who read your business blog on a regular basis, you and your business can gain allies, partnerships and referrals – as well as more clients or customers. As readers get to know and trust in you, they are far more likely to buy from you and refer others.

Business Blogging Works

 

“Companies that blog have 55% more website visitors than those that don’t.”

– Hubspot, State of Inbound Marketing Lead Generation Report, 2010

 

Business blogging can be used to help keep your existing clients up to date with your services or new products you are offering, as well as to answer their questions and offer support or customer service.  A good business blog can mean your prospective clients and customers find the answers to their questions without having to call you – saving both your and your prospects time.

 

Avoid making your business blogging too personal. Your customers do not want to read about the new car or kitten you just got.

Instead, use your business blogging to share the resources you know of that deal with your specific business area and talk about your dealings with those resources and how you rate them. Don’t be afraid to make recommendations of other business products and services that might interest your customers, as well as offering updates on your own products and services.

Business blogging can be used to announce freebies, contests or even coupons that you or other companies are offering. Write an informative column with tips and information that others can put to use in their own businesses and you will attract loyal clients who want to do business with you.

Try to keep your business blog on track. Readers will come to expect and like your blog entries, so don’t steer too far away from what they like.

Update your entries regularly to avoid losing readers – weekly is the best frequency, unless you have the time to do it multiple times every day. If you have the same old stuff on your business blog for weeks at a time, then people won’t bother coming around to read it anymore.

When you sit down to write a new entry, write an extra one for the times when you are rushed, away on holidays, or ill. You can save it as a draft or keep in a folder on your computer so you are able to quickly copy and paste the pre-written blog entry in just a couple of minutes.

If your business blog is not already a part of your website, don’t forget to include the link to your blog on your website.  And remember to promote your business blog in your email signature, on your business card, and in all your other marketing materials. To gain a following of readers, you have to advertise.

When KMG Consulting builds your business website we can include your business blog as an integral part of your website. So, we can show you how to schedule your blog entries in advance so they continue to appear when you are away on holidays.   Contact us today for more details about how to use business blogging in your web marketing.

See Part 1 in this series of Internet Marketing Tips.

And remember, business blogging really should be an integral part of your web marketing strategy.

Please comment.

Business Owners, Managers and Team Leaders

Are you struggling to reach your marketing objectives and get the business results you want and need from your people?

  • Does it sometimes seem that the more people you have working for you, the more you have to do yourself? strategy and marketing consulting
  • Is every change you make resisted?
  • Are you having trouble eliminating the urgent so you can work on what’s really important – like reaching your marketing objectives?
  • Do you find yourself so caught up in today’s challenges that you can’t focus on what’s important?
  • Do you have so much to do already that you just don’t have time to train your people or develop good systems and processes?
  • Are you ready to move beyond management to leadership, and to fulfil your potential, as well as that of your team and your organisation?

Have you discovered that running your business isn’t quite as easy as it sounded when you first started out?

  • Do you struggle to keep your team focused on the main game and YOUR goals?
  • Do others understand and embrace your vision? Or are they just resisting it?
  • Are you struggling to attract enough clients or customers to support your business growth and reach your marketing objectives?
  • Are you too busy with day-to-day issues to fine tune your marketing program to match your marketing objectives, let alone embrace and capitalise on new online marketing strategies?

Well, you’re not alone  …  and you’ve come to the right place!

Kerrie Mullins-Gunst, Principal KMG ConsultingHi, I’m Kerrie Mullins-Gunst, Principal of KMG Consulting. And yes, there are proven, effective ways you can lead your people, and your business, to exceptional results.

When you use them, you’ll enthuse people, inspire change and succeed as a leader and as a business person with a lot less struggle and effort. Your team will embrace your marketing objectives and vision for business growth. Your ideal clients and customers will find you without you constantly needing to pursue them.

Since 1993 I’ve worked with people just like you to help them identify and implement the most effective business marketing objectives and leadership development strategies so their business grows.

And I’d love to show you how to get great results out of all the people you lead.

So here’s what you should do next…

First, collect your copy of my free Leadership Resources Pack – waiting for you right now, with my compliments.

Second, have a look through the range of Services offered by KMG Consulting to see just some of the different ways we can help you develop a successful business strategy, reach your marketing objectives and grow your business by developing leadership in your people.