Business Blogging – Internet marketing tips – part 2

Blogging is a huge phenomenon on the Internet today but what about business blogging?  People all around the world have blogs, but can blogging be beneficial to your business?

Online Marketing Tips

Yes, it can!

If you build up a following of people who read your business blog on a regular basis, you and your business can gain allies, partnerships and referrals – as well as more clients or customers. As readers get to know and trust in you, they are far more likely to buy from you and refer others.

Business Blogging Works

 

“Companies that blog have 55% more website visitors than those that don’t.”

– Hubspot, State of Inbound Marketing Lead Generation Report, 2010

 

Business blogging can be used to help keep your existing clients up to date with your services or new products you are offering, as well as to answer their questions and offer support or customer service.  A good business blog can mean your prospective clients and customers find the answers to their questions without having to call you – saving both your and your prospects time.

 

Avoid making your business blogging too personal. Your customers do not want to read about the new car or kitten you just got.

Instead, use your business blogging to share the resources you know of that deal with your specific business area and talk about your dealings with those resources and how you rate them. Don’t be afraid to make recommendations of other business products and services that might interest your customers, as well as offering updates on your own products and services.

Business blogging can be used to announce freebies, contests or even coupons that you or other companies are offering. Write an informative column with tips and information that others can put to use in their own businesses and you will attract loyal clients who want to do business with you.

Try to keep your business blog on track. Readers will come to expect and like your blog entries, so don’t steer too far away from what they like.

Update your entries regularly to avoid losing readers – weekly is the best frequency, unless you have the time to do it multiple times every day. If you have the same old stuff on your business blog for weeks at a time, then people won’t bother coming around to read it anymore.

When you sit down to write a new entry, write an extra one for the times when you are rushed, away on holidays, or ill. You can save it as a draft or keep in a folder on your computer so you are able to quickly copy and paste the pre-written blog entry in just a couple of minutes.

If your business blog is not already a part of your website, don’t forget to include the link to your blog on your website.  And remember to promote your business blog in your email signature, on your business card, and in all your other marketing materials. To gain a following of readers, you have to advertise.

When KMG Consulting builds your business website we can include your business blog as an integral part of your website. So, we can show you how to schedule your blog entries in advance so they continue to appear when you are away on holidays.   Contact us today for more details about how to use business blogging in your web marketing.

See Part 1 in this series of Internet Marketing Tips.

And remember, business blogging really should be an integral part of your web marketing strategy.

Business Marketing and Leadership Consulting Services

Our consulting services help you get more business – especially from the web.

How we do this varies according to your needs.  Our expertise includes marketing and strategy consulting, group facilitation and leadership development.  We share our expertise as a professional meeting facilitator and via conference presentations and seminars, online training and website development. The scope of our business consulting services covers the three key areas which underpin your business success:

Strategic Planning FacilitationStrategic Planning Facilitation Services

Successful organisations are built on a strong strategic foundation. With her depth of insight and practical experience, Kerrie Mullins-Gunst is a highly sought-after meeting facilitator who specialises in helping leadership teams to navigate complex business issues.

  • Facilitation of strategic planning, evaluation and review for business owners, leadership and management teams, executive groups and boards
  • Business strategy implementation and change management programs for special project groups and specific departments in business, government, professional and industry associations or other organisations
  • Stake-holder communication and group facilitation services, incident management or review meeting facilitation and identification and proactive negotiation of smouldering crises and controversial issues facing industries and organisations

See more details about our Group Facilitation Services

Marketing Plan TemplatesCustomised Marketing Plan Templates

Successful organisations translate their strategy into actions of value for their clients. As your marketing consultant, KMG Consulting will create a special customised marketing plan template, including powerful internet marketing strategies, to translate your marketing objectives into real business growth.

  • Conduct a marketing audit, clarify your marketing objectives and develop a customised marketing plan template for your business, including relevant online marketing strategies
  • Internet marketing consulting and review of your online marketing strategy, including website development, social media marketing and internet marketing promotion, mobile websites, QR code marketing, interactive marketing, video marketing, membership systems and more

See more details about our Business Consulting Services and Internet Marketing Consulting

Leadership DevelopmentLeadership Development

Strategic plans and Marketing templates are worthless if your people don’t have the leadership skills to deliver. Fortunately developing these skills is easier now than ever, thanks to new online technologies.  We offer time-saving online leadership coaching and training as well as and face-to-face contact to ensure your key people quickly develop all the skills they need to deliver your strategy.

  • Individual executive coaching services
  • Management group coaching, training or mentoring programs
  • Seminars, workshops and presentations to develop the full range of knowledge, skills, attitudes and behaviours required for successful and meaningful leadership.  These can be delivered either online or at your workplace, meeting or event
  • Online and email support packages for mentoring and leadership development programs

See more details about our Leadership Coaching Services We facilitate your organisation’s success through professional consulting services that identify and implement the most effective business strategy, marketing templates and leadership development programs for your individual situation and requirements.