Over this series we will look at some internet marketing tips to boost your business into high gear.
If you are wondering why your business doesn’t seem to be working out the way you imagined, maybe it’s time for an overhaul of your internet marketing strategy! In particular, whatever sort of business or organisation you might be, your should regularly review what your online presence says to prospective clients and business partners about you.
The most fundamental part of your online marketing strategy is your website.
The majority of small and medium sized businesses, associations and service organisations already have some sort of website, but unfortunately many appear quite unprofessional and dated. Have you really thought about your website’s impact on your clients? So the first of my internet marketing tips is to:
Review your website
Some common pitfalls of websites are:
- unappealing colours
- ugly graphics
- poor or inconsistent navigation
- broken links
- too many advertisements
- overused flashing items (even more critical now that iPads don’t handle flash)
- too many different fonts
- spelling/grammar errors
- having to scroll a lot to read things
- an abundance of unrelated material
- unsightly or intrusive pop-ups
- every link opening in a new window
- image overload
Your website is a reflection of your professionalism, and if it isn’t up to par, you could be losing money. Go to your website now and view it with a critical eye, or have a critical friend give you their honest opinion. You might not want to hear what they have to say, but it’s only going to work for you, not against you.
Visit your favourite websites and really look to see what it is that makes their website so appealing to you. Are the colours relaxing? Do they have good, related content? Can you read through a page without being bombarded with spelling errors or advertisement?
Once you have an idea of what’s working and what’s not, make a list of all the things you can do to improve your website, and then do them. Keep it clean, simple, easy to read, and you will be well on your way to website success.
If this is all too hard, or you are too busy running you business to have time to manage this, one of the best internet marketing tips I can offer is to Contact us immediately about a marketing audit including a free website assessment so we can turn your website from an expense into a high performing profit centre as soon as possible.
Incredible information provided, thank you!
You’re welcome John
Hey there! Someone in my Facebook group shared this website with us so I came to give it a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Exceptional blog and amazing design.
Hey this is really nice information. I was looking for something similar like this. Thanks for this useful information.
Thanks everyone. Glad you are enjoying it.
Kind regards, Kerrie
Hello! Would you mind if I share your blog with my twitter group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thank you
I have found a very good training, material, stuff and guidelines.
I’m impressed, I must say. Actually rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you might have hit the nail on the head. Your thought is excellent; the difficulty is something that not enough individuals are speaking intelligently about. I’m very happy that I stumbled across this in my search for something relating to this.
Thanks a lot! It’s nice from you! Peace on You!
I am glad you are all finding my free articles helpful. it encourages me to keep adding them.
Thanks everyone, Kerrie
Your blog is very useful. Thank you so much for providing plenty of useful content. I have bookmark your blog site and will be without doubt coming back. Once again, I appreciate all your work and also comeing here to communicate with me.
Really worthwhile article.
Thanks Jo
Hello Kerrie,
What a great review of what a great webpage should look like. Simple and easy to read are such important concepts. Thanks.
Grant
Glad you have found it helpful Grant.
Kind regards, Kerrie
Hi my name is Johnny and i like your blog. It is very nice. The design is jus stunning.
Thanks Johnny – glad you like it.